On-Demand Designs Win with Liverpool Football Club Fans
Constantia Flexibles partners with Mondelez for Limited-Edition LFC Chocolates.
In the battle for market share, consumer goods manufacturers are always looking for new ways to stand out from the competition. That’s why Constantia Flexibles launched the new Speed2Market digital printing service that creates unique, personalized packaging on demand and with a fast turnaround. A winning proposition? It sure is – just ask the fans of Premier League champion Liverpool FC, who loved to buy a special treat, based on our high-tech service.
Digital printing has revolutionized the packaging industry over the past few years. Since we started offering this service in 2018, more and more customers have embraced the tremendous flexibility and cost-effectiveness of digital printing. It requires less tooling, and turnaround time than conventional rotogravure or flexo printing, and helps customers respond agilely to the changing dynamics and fast-moving trends of today’s market. Constantia Flexibles is now taking that progress one step further with Speed2Market, the new digital printing web shop where customers can order small-batch flexible packaging printed on demand and with their own custom designs.
This is an ideal solution for limited-edition promotions, trade samples, or on-trend items: the advanced variable data printing technology produces eye-catching designs and customizable content that can even differ from package to package! Our service runs on dedicated HP industrial printers, offering 7-color printing on paper, OPP, PE, and aluminum as well as lamination, lacquering, cold sealing, and slitting services. Thanks to our extensive experience in the food and hygiene market, customers can rest assured that all packaging products from Constantia Flexibles comply with the relevant industry standards and rules.
Speed2Market uses a state-of-the-art order process that is extremely user-friendly and convenient: customers simply log in at our webshop, fill out a form with their specifications, and upload their designs. Once they have accepted the binding offer and clicked on the order button, the customers will receive their pre-printed packaging in seven to fourteen days. Our fully-automated system issues the necessary billing and payment documents, with all of the order details stored on the customer account page for easy reference or re-ordering.
To give customers an idea of the appeal of our new digital printing service, we collaborated with the confectionary giant Mondelez to package 50,000 limited-edition chocolate bars for the Liverpool Football Club. No two wrappers among the 50,000 were alike; each one featured a random-generated combination of iconic symbols and phrases associated with LFC, set against different colors and patterns. Another prime example of how Constantia Flexibles is redefining what is possible in flexible packaging.
Is your company looking for a packaging solution that combines the fastest printing technology on the market with an easy-to-use web tool for ordering and one-of-a-kind designs? Contact Cristina Delgadinho from Constantia Flexibles to see what we can do for you.