Leveraging close ties and strong relationships to double success: collaborations with machine builders
After having successfully developed new products and all internal testing has been accomplished, another major step needs to be taken when Constantia Flexibles offers its innovation to customers: the real life test of running the new material on packaging lines and customer machinery. Ensuring machinability and smooth processing on customer’s (potential) packaging machines is a huge bonus and enabler in the selling process. Therefore, at this pre-market stage Constantia Flexibles teams up with various partners, depending on the substrate, to bring the product to the test. With this Constantia Flexibles doesn't aim for showcase any exclusivity but enables to fine tune Constantia Flexibles' innovation. Moreover, leveraging those partnerships helps to sell products by having the products promoted directly to customers through machine building partners as well.
Have a look at this strong example together with Syntegon promoting our more sustainable Mono-PP product EcoVer.