Confectionery Packaging: Meeting Consumer Preferences for Sustainability and Appearance

Both regulatory and public concerns over packaging waste are driving large consumer shifts towards more sustainable packaging alternatives. Brands that fail to adapt to these changes will risk declines in growth potential and will open-the-door to competing brands and market players who are able to meet modern consumer preferences.

Have a look at our Webinar regarding Confectionery Packaging: Meeting Consumer Preferences for Sustainability and Appearance and find out how paper is becoming a fast-growing packaging solution for confectionery products. Using chocolate as an example, you’ll get insights on how paper packaging can be optimized for barrier protection, how it can be used to appeal to consumer preferences for look and feel, and why the inherent sustainability of paper-packaged confectionery products positively influences product selection.

Adapting to consumer demand for sustainability will be key to future brand success, so learning how to optimize paper packaging for your confectionery products may give manufacturers a much needed way forward.

Paper is not necessarily the end of the sustainable packaging story. This webinar is the first in a series on paper, film and foil packaging solutions which provide a wide variety of fully recyclable options.